3 citations · 5 across the 17 of their papers we have counts for
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cs.GT2025
HOB: A Holistically Optimized Bidding Strategy under Heterogeneous Bidding Environments
Qi Li, Wendong Huang, Qichen Ye +9
Optimizing a single advertising campaign across heterogeneous channels is a central challenge in industrial autobidding. Auction mechanisms vary across channels in ranking rules (p…
cs.GT2025★ 2 cited
Beyond Advertising: Mechanism Design for Platform-Wide Marketing Service "QuanZhanTui"
Ningyuan Li, Zhilin Zhang, Tianyan Long +8
On e-commerce platforms, sellers typically bid for impressions from ad traffic to promote their products. However, for most sellers, the majority of their sales come from organic t…
cs.GT2025
An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising
Zhijian Duan, Yusen Huo, Tianyu Wang +6
In online advertising, advertisers commonly utilize auto-bidding services to bid for impression opportunities. A typical objective of the auto-bidder is to optimize the advertiser'…