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cs.AI2026
SimPersona: Learning Discrete Buyer Personas from Raw Clickstreams for Grounded E-Commerce Agents
Zahra Zanjani Foumani, Alberto Castelo, Shuang Xie +3
LLM-based web agents can navigate live storefronts, yet they often collapse to a single "average buyer" policy, failing to capture the heterogeneous and distributional nature of re…
cs.AI2026
SimGym: Traffic-Grounded Browser Agents for Offline A/B Testing in E-Commerce
Alberto Castelo, Zahra Zanjani Foumani, Ailin Fan +17
A/B testing remains the gold standard for evaluating e-commerce UI changes, yet it diverts traffic, takes weeks to reach significance, and risks harming user experience. We introdu…