most citedOptimizing Search Advertising Strategies: Integrating Reinforcement Learning with Generalized Second-Price Auctions for Enhanced Ad Ranking and Bidding

3 citations · 3 across the 6 of their papers we have counts for

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cs.IR2024

Predict Click-Through Rates with Deep Interest Network Model in E-commerce Advertising

Chang Zhou, Yang Zhao, Yuelin Zou +4

This paper proposes new methods to enhance click-through rate (CTR) prediction models using the Deep Interest Network (DIN) model, specifically applied to the advertising system of…