28 citations · 45 across the 9 of their papers we have counts for
9 papers
Personagram: Bridging Personas and Product Design for Creative Ideation with Multimodal LLMs
Taewook Kim, Matthew K. Hong, Yan-Ying Chen +5
Product designers often begin their design process with handcrafted personas. While personas are intended to ground design decisions in consumer preferences, they often fall short…
Deconstructing Taste: Toward a Human-Centered AI Framework for Modeling Consumer Aesthetic Perceptions
Matthew K. Hong, Joey Li, Alexandre Filipowicz +6
Understanding and modeling consumers' stylistic taste such as "sporty" is crucial for creating designs that truly connect with target audiences. However, capturing taste during the…
FlexMind: Supporting Deeper Creative Thinking with LLMs
Yaqing Yang, Vikram Mohanty, Yan-Ying Chen +3
Expert ideation requires more than generating ideas. People must articulate trade-offs, develop mitigations, and compare parallel directions, yet this reasoning process is cognitiv…
Scaffolding Flexible Ideation Workflows with AI in Creative Problem-Solving
Yaqing Yang, Vikram Mohanty, Nikolas Martelaro +3
Divergent thinking in the ideation stage of creative problem-solving demands that individuals explore a broad design space. Yet this exploration rarely follows a neat, linear seque…
From Overload to Insight: Scaffolding Creative Ideation through Structuring Inspiration
Yaqing Yang, Vikram Mohanty, Nikolas Martelaro +3
Creative ideation relies on exploring diverse stimuli, but the overwhelming abundance of information often makes it difficult to identify valuable insights or reach the `aha' momen…
BioSpark: Beyond Analogical Inspiration to LLM-augmented Transfer
Hyeonsu Kang, David Chuan-en Lin, Yan-Ying Chen +3
We present BioSpark, a system for analogical innovation designed to act as a creativity partner in reducing the cognitive effort in finding, mapping, and creatively adapting divers…
Inkspire: Supporting Design Exploration with Generative AI through Analogical Sketching
David Chuan-En Lin, Hyeonsu B. Kang, Nikolas Martelaro +3
With recent advancements in the capabilities of Text-to-Image (T2I) AI models, product designers have begun experimenting with them in their work. However, T2I models struggle to i…
BioSpark: An End-to-End Generative System for Biological-Analogical Inspirations and Ideation
Hyeonsu B. Kang, David Chuan-En Lin, Nikolas Martelaro +3
Nature is often used to inspire solutions for complex engineering problems, but achieving its full potential is challenging due to difficulties in discovering relevant analogies an…
Generative AI for Product Design: Getting the Right Design and the Design Right
Matthew K. Hong, Shabnam Hakimi, Yan-Ying Chen +3
Generative AI (GenAI) models excel in their ability to recognize patterns in existing data and generate new and unexpected content. Recent advances have motivated applications of G…