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econ.GN2025

Identity Dilemma in Immigrant Consumers: a discourse analysis of diaspora marketing

Mohammad Saleh Torkestani, Zohreh Dehdashti Shahrokh, Kobra Bakhshizadeh Borj +1

Purpose - Diasporas of a country of origin are groups interested in country-of-origin scattered in host countries and familiar with markets of host countries. This paper aims to di…