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20242026
most citedDeep Situation-Aware Interaction Network for Click-Through Rate Prediction

4 citations · 6 across the 11 of their papers we have counts for

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cs.IR2024

Entire Chain Uplift Modeling with Context-Enhanced Learning for Intelligent Marketing

Yinqiu Huang, Shuli Wang, Min Gao +6

Uplift modeling, vital in online marketing, seeks to accurately measure the impact of various strategies, such as coupons or discounts, on different users by predicting the Individ…