21 citations · 34 across the 17 of their papers we have counts for
4 papers · 1 filter
A Unified Framework for Multi-Domain CTR Prediction via Large Language Models
Zichuan Fu, Xiangyang Li, Chuhan Wu +6
Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items b…
FLIP: Fine-grained Alignment between ID-based Models and Pretrained Language Models for CTR Prediction
Hangyu Wang, Jianghao Lin, Xiangyang Li +5
Click-through rate (CTR) prediction plays as a core function module in various personalized online services. The traditional ID-based models for CTR prediction take as inputs the o…
How Can Recommender Systems Benefit from Large Language Models: A Survey
Jianghao Lin, Xinyi Dai, Yunjia Xi +11
With the rapid development of online services, recommender systems (RS) have become increasingly indispensable for mitigating information overload. Despite remarkable progress, con…
CTRL: Connect Collaborative and Language Model for CTR Prediction
Xiangyang Li, Bo Chen, Lu Hou +1
Traditional click-through rate (CTR) prediction models convert the tabular data into one-hot vectors and leverage the collaborative relations among features for inferring the user'…