3 citations · 3 across the 5 of their papers we have counts for
5 papers · 1 filter
Token-Level Advertising
Hanbing Liu, Bowei Zhang, Changyuan Yu +2
Generative AI is transforming how people access information, challenging traditional advertising mechanisms built around predefined slots. Towards generation-native advertising, we…
Incentive Effects of a Cut-Off Score: Optimal Contest Design with Transparent Pre-Selection
Hanbing Liu, Ningyuan Li, Weian Li +2
Shortlisting is a common and effective method for pre-selecting participants in competitive settings. To ensure fairness, a cut-off score is typically announced, allowing only cont…
Beyond Last-Click: An Optimal Mechanism for Ad Attribution
Nan An, Weian Li, Qi Qi +2
Accurate attribution for multiple platforms is critical for evaluating performance-based advertising. However, existing attribution methods rely heavily on the heuristic methods, e…
Optimal Contest Design with Entry Restriction
Hanbing Liu, Ningyuan Li, Weian Li +2
This paper explores the design of contests involving contestants, focusing on how the designer decides on the number of contestants allowed and the prize structure with a fixed…
Optimally Integrating Ad Auction into E-Commerce Platforms
Weian Li, Qi Qi, Changjun Wang +1
Advertising becomes one of the most popular ways of monetizing an online transaction platform. Usually, sponsored advertisements are posted on the most attractive positions to enha…