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ECP-Bench: Benchmarking and Learning Entertainment Content Promotion with Foundation Models
Hyomin Kim, Bowen Chen, Jin Huang +3
Content promotion spans a broad set of skills, from understanding content to forecasting its market reception. However, LLMs' ability to support such promotion decisions remains un…
Forecasting Clicks in Digital Advertising: Multimodal Inputs and Interpretable Outputs
Briti Gangopadhyay, Zhao Wang, Shingo Takamatsu
Forecasting click volume is a key task in digital advertising, influencing both revenue and campaign strategy. Traditional time series models rely solely on numerical data, often o…
OKG: On-the-Fly Keyword Generation in Sponsored Search Advertising
Zhao Wang, Briti Gangopadhyay, Mengjie Zhao +1
Current keyword decision-making in sponsored search advertising relies on large, static datasets, limiting the ability to automatically set up keywords and adapt to real-time KPI m…