3 citations · 3 across the 2 of their papers we have counts for
2 papers
cs.SI2025
Beyond Demographics: Behavioural Segmentation and Spatial Analytics to Enhance Visitor Experience at The British Museum
Naomi Muggleton, Timothy Monteath, Taha Yasseri
This study explores visitor behaviour at The British Museum using data science methods applied to novel sources, including audio guide usage logs and TripAdvisor reviews. Analysing…
econ.GN2025★ 3 cited
Capitalizing on a Crisis: A Computational Analysis of all Five Million British Firms During the Covid-19 Pandemic
Naomi Muggleton, Charles Rahal, Aaron Reeves
The Covid-19 pandemic brought unprecedented changes to business ownership in the UK which affects a generation of entrepreneurs and their employees. Nonetheless, the impact remains…