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20242026
most citedFrom Principles to Applications: A Comprehensive Survey of Discrete Tokenizers in Generation, Comprehension, Recommendation, and Information Retrieval

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cs.SI2026

Jointly Optimizing Debiased CTR and Uplift for Coupons Marketing: A Unified Causal Framework

Siyun Yang, Shixiao Yang, Jian Wang +6

In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction. Observed clicks reflect a mixture of…