4 papers
PailitaoGR: Latent Think-with-Images for Generative Image Retrieval
Xiaomeng Fan, Yueran Liu, Shengyu Zhou +6
Generative retrieval has demonstrated strong performance by directly generating product semantic identifiers (SIDs). Extending this paradigm to image search, however, is nontrivial…
MOON Embedding: Multimodal Representation Learning for E-commerce Search Advertising
Chenghan Fu, Daoze Zhang, Yukang Lin +8
We introduce MOON, our comprehensive set of sustainable iterative practices for multimodal representation learning for e-commerce applications. MOON has already been fully deployed…
Creative4U: MLLMs-based Advertising Creative Image Selector with Comparative Reasoning
Yukang Lin, Xiang Zhang, Shichang Jia +9
Creative image in advertising is the heart and soul of e-commerce platform. An eye-catching creative image can enhance the shopping experience for users, boosting income for advert…
MIM: Multi-modal Content Interest Modeling Paradigm for User Behavior Modeling
Bencheng Yan, Si Chen, Shichang Jia +12
Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in con…