1 citations · 1 across the 4 of their papers we have counts for
4 papers
LLM-Generated Ads: From Personalization Parity to Persuasion Superiority
Elyas Meguellati, Stefano Civelli, Lei Han +3
As large language models (LLMs) become increasingly capable of generating persuasive content, understanding their effectiveness across different advertising strategies becomes crit…
LLM-based Semantic Augmentation for Harmful Content Detection
Elyas Meguellati, Assaad Zeghina, Shazia Sadiq +1
Recent advances in large language models (LLMs) have demonstrated strong performance on simple text classification tasks, frequently under zero-shot settings. However, their effica…
Towards Detecting Persuasion on Social Media: From Model Development to Insights on Persuasion Strategies
Elyas Meguellati, Stefano Civelli, Pietro Bernardelle +3
Political advertising plays a pivotal role in shaping public opinion and influencing electoral outcomes, often through subtle persuasive techniques embedded in broader propaganda s…
Are Large Language Models Good Data Preprocessors?
Elyas Meguellati, Nardiena Pratama, Shazia Sadiq +1
High-quality textual training data is essential for the success of multimodal data processing tasks, yet outputs from image captioning models like BLIP and GIT often contain errors…