3 papers
cs.GT2007
Diversification in the Internet Economy:The Role of For-Profit Mediators
Sudhir Kumar Singh, Vwani P. Roychowdhury, Himawan Gunadhi +1
We investigate market forces that would lead to the emergence of new classes of players in the sponsored search market. We report a 3-fold diversification triggered by two inherent…
cs.GT2007
Capacity constraints and the inevitability of mediators in adword auctions
Sudhir Kumar Singh, Vwani P. Roychowdhury, Himawan Gunadhi +1
One natural constraint in the sponsored search advertising framework arises from the fact that there is a limit on the number of available slots, especially for the popular keyword…
cs.GT2007
For-profit mediators in sponsored search advertising
Sudhir Kumar Singh, Vwani P. Roychowdhury, Himawan Gunadhi +1
A mediator is a well-known construct in game theory, and is an entity that plays on behalf of some of the agents who choose to use its services, while the rest of the agents partic…