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OneBid: A Unified Auto-Bidding Foundation Model for Diverse oCPX Advertising Scenarios
Yewen Li, Peng Jiang, Yitian Li +3
Auto-bidding is central to computational advertising, where strategies must maximize advertisers' conversion value under economic constraints. It has evolved from rule-based contro…
PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective
Shengtian Yang, Yewen Li, Peng Jiang +4
Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for adve…
FineFT: Efficient and Risk-Aware Ensemble Reinforcement Learning for Futures Trading
Molei Qin, Xinyu Cai, Yewen Li +5
Futures are contracts obligating the exchange of an asset at a predetermined date and price, notable for their high leverage and liquidity and, therefore, thrive in the Crypto mark…
Generative Auto-Bidding with Value-Guided Explorations
Jingtong Gao, Yewen Li, Shuai Mao +8
Auto-bidding, with its strong capability to optimize bidding decisions within dynamic and competitive online environments, has become a pivotal strategy for advertising platforms.…