most citedThe Informal Labor of Content Creators: Situating Xiaohongshu's Key Opinion Consumers in Relationships to Marketers, Consumer Brands, and the Platform

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cs.SI2024★ 2 cited

The Informal Labor of Content Creators: Situating Xiaohongshu's Key Opinion Consumers in Relationships to Marketers, Consumer Brands, and the Platform

Huiran Yi, Lu Xian

This paper critically examines flexible content creation conducted by Key Opinion Consumers (KOCs) on a prominent social media and e-commerce platform in China, Xiaohongshu (RED).…