3 papers
cs.GT2025
No-Regret Online Autobidding Algorithms in First-price Auctions
Yuan Deng, Yilin Li, Wei Tang +1
Automated bidding to optimize online advertising with various constraints, e.g. ROI constraints and budget constraints, is widely adopted by advertisers. A key challenge lies in de…
stat.CO2025
Subset Selection for Stratified Sampling in Online Controlled Experiments
Haru Momozu, Yuki Uehara, Naoki Nishimura +6
Online controlled experiments, also known as A/B testing, are the digital equivalent of randomized controlled trials for estimating the impact of marketing campaigns on website vis…
cs.LG2024
Optimizing Item-based Marketing Promotion Efficiency in C2C Marketplace with Dynamic Sequential Coupon Allocation Framework
Jie Yang, Padunna Valappil Krishnaraj Sekhar, Sho Sekine +1
In e-commerce platforms, coupons play a crucial role in boosting transactions. In the customer-to-customer (C2C) marketplace, ensuring the satisfaction of both buyers and sellers i…