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cs.IR2026
UniVA: Unified Value Alignment for Generative Recommendation in Online Advertising at Tencent
Xinxun Zhang, Yuling Xiong, Yangru Huang +14
Generative Recommendation (GR) reformulates recommendation as next-token generation over item Semantic IDs (SIDs) and has shown promise in industrial applications. However, extendi…
cs.IR2026
End-to-End Semantic ID Generation for Generative Advertisement Recommendation
Jie Jiang, Xinxun Zhang, Enming Zhang +8
Generative Recommendation (GR) has excelled by framing recommendation as next-token prediction. This paradigm relies on Semantic IDs (SIDs) to tokenize large-scale items into discr…