3 papers
cs.HC2026
Personagram: Bridging Personas and Product Design for Creative Ideation with Multimodal LLMs
Taewook Kim, Matthew K. Hong, Yan-Ying Chen +5
Product designers often begin their design process with handcrafted personas. While personas are intended to ground design decisions in consumer preferences, they often fall short…
cs.HC2026
Deconstructing Taste: Toward a Human-Centered AI Framework for Modeling Consumer Aesthetic Perceptions
Matthew K. Hong, Joey Li, Alexandre Filipowicz +6
Understanding and modeling consumers' stylistic taste such as "sporty" is crucial for creating designs that truly connect with target audiences. However, capturing taste during the…
cs.CL2024
Understanding the Cognitive Complexity in Language Elicited by Product Images
Yan-Ying Chen, Shabnam Hakimi, Monica Van +4
Product images (e.g., a phone) can be used to elicit a diverse set of consumer-reported features expressed through language, including surface-level perceptual attributes (e.g., "w…