5 papers
Designing Rewards for Rewarding Designs: Demonstrating the Impact of Rewards on the Creative Design Process
Surabhi S Nath, Vindula Jayawardana, Monica Van +2
The creative design process involves transforming abstract goals into concrete outcomes through a series of decisions made under constraints. While such processes are commonly shap…
Generating Place-Based Compromises Between Two Points of View
Sumanta Bhattacharyya, Francine Chen, Scott Carter +6
Large Language Models (LLMs) excel academically but struggle with social intelligence tasks, such as creating good compromises. In this paper, we present methods for generating emp…
Personagram: Bridging Personas and Product Design for Creative Ideation with Multimodal LLMs
Taewook Kim, Matthew K. Hong, Yan-Ying Chen +5
Product designers often begin their design process with handcrafted personas. While personas are intended to ground design decisions in consumer preferences, they often fall short…
Deconstructing Taste: Toward a Human-Centered AI Framework for Modeling Consumer Aesthetic Perceptions
Matthew K. Hong, Joey Li, Alexandre Filipowicz +6
Understanding and modeling consumers' stylistic taste such as "sporty" is crucial for creating designs that truly connect with target audiences. However, capturing taste during the…
Understanding the Cognitive Complexity in Language Elicited by Product Images
Yan-Ying Chen, Shabnam Hakimi, Monica Van +4
Product images (e.g., a phone) can be used to elicit a diverse set of consumer-reported features expressed through language, including surface-level perceptual attributes (e.g., "w…