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cs.IR2026
Auto-Bidding with Disentangled Advertiser Profiles and Train-Free Adaptation
Songyue Cai, Shan Gu, Wei Chen +4
Auto-bidding is a key component of modern advertising systems that provides a personalized bidding strategy for each advertiser. By characterizing each individual, profile-based me…
cs.IR2026
Strategy-Aware Parameter-Efficient Adaptation for LLM-based Auto-Bidding
Songyue Cai, Lianyu Wang, Shan Gu +4
Advertising bidding has evolved from manual strategies to auto-bidding systems better adapted for large-scale, dynamic auction environments. While recent advances in Large Language…