9 citations · 9 across the 2 of their papers we have counts for
2 papers
cs.LG2025
See Beyond a Single View: Multi-Attribution Learning Leads to Better Conversion Rate Prediction
Sishuo Chen, Zhangming Chan, Xiang-Rong Sheng +6
Conversion rate (CVR) prediction is a core component of online advertising systems, where the attribution mechanisms-rules for allocating conversion credit across user touchpoints-…
cs.AI2024★ 9 cited
CausalMMM: Learning Causal Structure for Marketing Mix Modeling
Chang Gong, Di Yao, Lei Zhang +4
In online advertising, marketing mix modeling (MMM) is employed to predict the gross merchandise volume (GMV) of brand shops and help decision-makers to adjust the budget allocatio…