Save A Tree or 6 kg of CO2? Understanding Effective Carbon Footprint Interventions for Eco-Friendly Vehicular Choices

Vikram Mohanty, Alexandre Filipowicz, Nayeli Bravo +2

From ride-hailing to car rentals, consumers are often presented with eco-friendly options. Beyond highlighting a "green" vehicle and CO2 emissions, CO2 equivalencies have been desi…