most citedA Survey of Retrieval Algorithms in Ad and Content Recommendation Systems

1 citations · 1 across the 1 of their papers we have counts for

collaborators

1 paper

cs.IR2024★ 1 cited

A Survey of Retrieval Algorithms in Ad and Content Recommendation Systems

Yu Zhao, Fang Liu

This survey examines the most effective retrieval algorithms utilized in ad recommendation and content recommendation systems. Ad targeting algorithms rely on detailed user profile…