most citedEnhancing CTR Prediction through Sequential Recommendation Pre-training: Introducing the SRP4CTR Framework

4 citations · 4 across the 1 of their papers we have counts for

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cs.IR2024★ 4 cited

Enhancing CTR Prediction through Sequential Recommendation Pre-training: Introducing the SRP4CTR Framework

Ruidong Han, Qianzhong Li, He Jiang +4

Understanding user interests is crucial for Click-Through Rate (CTR) prediction tasks. In sequential recommendation, pre-training from user historical behaviors through self-superv…