1 citations · 1 across the 3 of their papers we have counts for
3 papers
Evaluating LLM-Generated Legal Explanations for Regulatory Compliance in Social Media Influencer Marketing
Haoyang Gui, Thales Bertaglia, Taylor Annabell +3
The rise of influencer marketing has blurred boundaries between organic content and sponsored content, making the enforcement of legal rules relating to transparency challenging. E…
Computational Studies in Influencer Marketing: A Systematic Literature Review
Haoyang Gui, Thales Bertaglia, Catalina Goanta +1
Influencer marketing has become a crucial feature of digital marketing strategies. Despite its rapid growth and algorithmic relevance, the field of computational studies in influen…
Across Platforms and Languages: Dutch Influencers and Legal Disclosures on Instagram, YouTube and TikTok
Haoyang Gui, Thales Bertaglia, Catalina Goanta +2
Content monetization on social media fuels a growing influencer economy. Influencer marketing remains largely undisclosed or inappropriately disclosed on social media. Non-disclosu…