3 papers
econ.TH2024
Incentive Compatibility in the Auto-bidding World
Yeganeh Alimohammadi, Aranyak Mehta, Andres Perlroth
Auto-bidding has recently become a popular feature in ad auctions. This feature enables advertisers to simply provide high-level constraints and goals to an automated agent, which…
cs.GT2024
User Response in Ad Auctions: An MDP Formulation of Long-Term Revenue Optimization
Yang Cai, Zhe Feng, Christopher Liaw +2
We propose a new Markov Decision Process (MDP) model for ad auctions to capture the user response to the quality of ads, with the objective of maximizing the long-term discounted r…
cs.GT2024
The Power of Two-sided Recruitment in Two-sided Markets
Yang Cai, Christopher Liaw, Aranyak Mehta +1
We consider the problem of maximizing the gains from trade (GFT) in two-sided markets. The seminal impossibility result by Myerson and Satterthwaite shows that even for bilateral t…