6 papers
Recommendation as Generation: Unifying Personalized Video Generation and Recommendation at Industrial Scale
Yanhua Cheng, Bo Wang, Haotian Zhang +17
Traditional short-video recommendation systems match user interest to a fixed pool of pre-produced videos, which limits their ability to capture fine-grained and dynamic preference…
Confidence Before Answering: A Paradigm Shift for Efficient LLM Uncertainty Estimation
Changcheng Li, Jiancan Wu, Hengheng Zhang +5
Reliable deployment of large language models (LLMs) requires accurate uncertainty estimation. Existing methods are predominantly answer-first, producing confidence only after gener…
Generative Recommendation for Large-Scale Advertising
Ben Xue, Dan Liu, Lixiang Wang +27
Generative recommendation has recently attracted widespread attention in industry due to its potential for scaling and stronger model capacity. However, deploying real-time generat…
Punctuation-aware Hybrid Trainable Sparse Attention for Large Language Models
Junxiang Qiu, Shuo Wang, Zhengsu Chen +4
Attention serves as the fundamental mechanism for long-context modeling in large language models (LLMs), yet dense attention becomes structurally prohibitive for long sequences due…
Personalized Tree-Based Progressive Regression Model for Watch-Time Prediction in Short Video Recommendation
Xiaokai Chen, Xiao Lin, Changcheng Li +1
In online video platforms, accurate watch time prediction has become a fundamental and challenging problem in video recommendation. Previous research has revealed that the accuracy…
LDACP: Long-Delayed Ad Conversions Prediction Model for Bidding Strategy
Peng Cui, Yiming Yang, Fusheng Jin +8
In online advertising, once an ad campaign is deployed, the automated bidding system dynamically adjusts the bidding strategy to optimize Cost Per Action (CPA) based on the number…