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cs.GT2008★ 2 cited
Marketing in Random Networks
Hamed Amini, Moez Draief, Marc Lelarge
Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of do…
cs.GT2008
A Local Mean Field Analysis of Security Investments in Networks
Marc Lelarge, Jean Bolot
Getting agents in the Internet, and in networks in general, to invest in and deploy security features and protocols is a challenge, in particular because of economic reasons arisin…