40 citations · 129 across the 13 of their papers we have counts for
5 papers · 1 filter
Algorithmic Methods for Sponsored Search Advertising
Jon Feldman, S. Muthukrishnan
Modern commercial Internet search engines display advertisements along side the search results in response to user queries. Such sponsored search relies on market mechanisms to eli…
Online Ad Slotting With Cancellations
Florin Constantin, Jon Feldman, S. Muthukrishnan +1
Many advertisers buy advertisements (ads) on the Internet or on traditional media and seek simple, online mechanisms to reserve ad slots in advance. Media publishers represent a va…
Sponsored Search Auctions with Markovian Users
Gagan Aggarwal, Jon Feldman, S. Muthukrishnan +1
Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. Currently, the most popular auc…
A Truthful Mechanism for Offline Ad Slot Scheduling
Jon Feldman, S. Muthukrishnan, Evdokia Nikolova +1
We consider the "Offline Ad Slot Scheduling" problem, where advertisers must be scheduled to "sponsored search" slots during a given period of time. Advertisers specify a budget co…
Bidding to the Top: VCG and Equilibria of Position-Based Auctions
Gagan Aggarwal, S. Muthukrishnan, Jon Feldman
Many popular search engines run an auction to determine the placement of advertisements next to search results. Current auctions at Google and Yahoo! let advertisers specify a sing…