6 citations · 14 across the 12 of their papers we have counts for
6 papers · 1 filter
Adversarial Constrained Bidding via Minimax Regret Optimization with Causality-Aware Reinforcement Learning
Haozhe Wang, Chao Du, Panyan Fang +3
The proliferation of the Internet has led to the emergence of online advertising, driven by the mechanics of online auctions. In these repeated auctions, software agents participat…
On Structural Expressive Power of Graph Transformers
Wenhao Zhu, Tianyu Wen, Guojie Song +2
Graph Transformer has recently received wide attention in the research community with its outstanding performance, yet its structural expressive power has not been well analyzed. I…
FedAds: A Benchmark for Privacy-Preserving CVR Estimation with Vertical Federated Learning
Penghui Wei, Hongjian Dou, Shaoguo Liu +4
Conversion rate (CVR) estimation aims to predict the probability of conversion event after a user has clicked an ad. Typically, online publisher has user browsing interests and cli…
Gradient Coordination for Quantifying and Maximizing Knowledge Transference in Multi-Task Learning
Xuanhua Yang, Jianxin Zhao, Shaoguo Liu +2
Multi-task learning (MTL) has been widely applied in online advertising and recommender systems. To address the negative transfer issue, recent studies have proposed optimization m…
Hybrid Contrastive Constraints for Multi-Scenario Ad Ranking
Shanlei Mu, Penghui Wei, Wayne Xin Zhao +3
Multi-scenario ad ranking aims at leveraging the data from multiple domains or channels for training a unified ranking model to improve the performance at each individual scenario.…
RLTP: Reinforcement Learning to Pace for Delayed Impression Modeling in Preloaded Ads
Penghui Wei, Yongqiang Chen, Shaoguo Liu +2
To increase brand awareness, many advertisers conclude contracts with advertising platforms to purchase traffic and then deliver advertisements to target audiences. In a whole deli…