most citedExploring consumers response to text-based chatbots in e-commerce: The moderating role of task complexity and chatbot disclosure

288 citations · 288 across the 1 of their papers we have counts for

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cs.AI2024★ 288 cited

Exploring consumers response to text-based chatbots in e-commerce: The moderating role of task complexity and chatbot disclosure

Xusen Cheng, Ying Bao, Alex Zarifis +2

Artificial intelligence based chatbots have brought unprecedented business potential. This study aims to explore consumers trust and response to a text-based chatbot in ecommerce,…