most citedAn Exploration of Clustering Algorithms for Customer Segmentation in the UK Retail Market

75 citations · 75 across the 1 of their papers we have counts for

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cs.LG2024★ 75 cited

An Exploration of Clustering Algorithms for Customer Segmentation in the UK Retail Market

Jeen Mary John, Olamilekan Shobayo, Bayode Ogunleye

Recently, peoples awareness of online purchases has significantly risen. This has given rise to online retail platforms and the need for a better understanding of customer purchasi…