1 citations · 1 across the 2 of their papers we have counts for
2 papers
stat.ME2024
It's About Time: What A/B Test Metrics Estimate
Sebastian Ankargren, Mattias Frånberg, Mårten Schultzberg
Online controlled experiments, or A/B tests, are large-scale randomized trials in digital environments. This paper investigates the estimands of the difference-in-means estimator i…
stat.ME2024★ 1 cited
Risk-aware product decisions in A/B tests with multiple metrics
Mårten Schultzberg, Sebastian Ankargren, Mattias Frånberg
In the past decade, AB tests have become the standard method for making product decisions in tech companies. They offer a scientific approach to product development, using statisti…