2 papers
math.OC2024
Mean Field Games Incorporating Carryover Effects: Optimizing Advertising Models
Michele Ricciardi, Mauro Rosestolato
We consider a class of optimal control problems that arise in connection with optimal advertising under uncertainty. Two main features appear in the model: a delay in the control v…
math.OC2024
An optimal advertising model with carryover effect and mean field terms
Fausto Gozzi, Federica Masiero, Mauro Rosestolato
We consider a class of optimal advertising problems under uncertainty for the introduction of a new product into the market, on the line of the seminal papers of Vidale and Wolfe,…