16 citations · 32 across the 5 of their papers we have counts for
4 papers · 1 filter
General Auction Mechanism for Search Advertising
Gagan Aggarwal, S. Muthukrishnan, David Pal +1
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the page…
Online Ad Slotting With Cancellations
Florin Constantin, Jon Feldman, S. Muthukrishnan +1
Many advertisers buy advertisements (ads) on the Internet or on traditional media and seek simple, online mechanisms to reserve ad slots in advance. Media publishers represent a va…
Sponsored Search Auctions with Markovian Users
Gagan Aggarwal, Jon Feldman, S. Muthukrishnan +1
Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. Currently, the most popular auc…
A Truthful Mechanism for Offline Ad Slot Scheduling
Jon Feldman, S. Muthukrishnan, Evdokia Nikolova +1
We consider the "Offline Ad Slot Scheduling" problem, where advertisers must be scheduled to "sponsored search" slots during a given period of time. Advertisers specify a budget co…