2 papers
cs.CR2024
Differentially Private Ad Conversion Measurement
John Delaney, Badih Ghazi, Charlie Harrison +6
In this work, we study ad conversion measurement, a central functionality in digital advertising, where an advertiser seeks to estimate advertiser website (or mobile app) conversio…
cs.LG2024
Training Differentially Private Ad Prediction Models with Semi-Sensitive Features
Lynn Chua, Qiliang Cui, Badih Ghazi +9
Motivated by problems arising in digital advertising, we introduce the task of training differentially private (DP) machine learning models with semi-sensitive features. In this se…