most citedImproving the Capabilities of Large Language Model Based Marketing Analytics Copilots With Semantic Search And Fine-Tuning

5 citations · 5 across the 1 of their papers we have counts for

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cs.CL2024★ 5 cited

Improving the Capabilities of Large Language Model Based Marketing Analytics Copilots With Semantic Search And Fine-Tuning

Yilin Gao, Sai Kumar Arava, Yancheng Li +1

Artificial intelligence (AI) is widely deployed to solve problems related to marketing attribution and budget optimization. However, AI models can be quite complex, and it can be d…