most citedOnline Behavioral Advertising: A Literature Review and Research Agenda

592 citations · 1.4k across the 11 of their papers we have counts for

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cs.CY2025

Informed Consent: We Can Do Better to Defend Privacy

Frederik Zuiderveen Borgesius

We need to rethink our approach to defend privacy on the internet. Currently, policymakers focus heavily on the idea of informed consent as a means to defend privacy. For instance,…

cs.CY2025★ 31 cited

Open Data, Privacy, and Fair Information Principles: Towards a Balancing Framework

Frederik Zuiderveen Borgesius, Jonathan Gray, Mireille van Eechoud

Open data are held to contribute to a wide variety of social and political goals, including strengthening transparency, public participation and democratic accountability, promotin…

cs.CY2025★ 16 cited

Freedom of expression and 'right to be forgotten' cases in the Netherlands after Google Spain

Stefan Kulk, Frederik Zuiderveen Borgesius

Since the Google Spain judgment of the Court of Justice of the European Union, Europeans have, under certain conditions, the right to have search results for their name delisted. T…

cs.CY2025★ 24 cited

Breyer case of the Court of Justice of the European Union: IP addresses and the personal data definition

Frederik Zuiderveen Borgesius

The Breyer case of the Court of Justice of the European Union (CJEU) primarily concerns the question whether a website visitor's dynamic IP address constitutes personal data for a…

cs.CY2025★ 592 cited

Online Behavioral Advertising: A Literature Review and Research Agenda

Sophie C. Boerman, Sanne Kruikemeier, Frederik J. Zuiderveen Borgesius

Advertisers are increasingly monitoring people's online behavior and using the information collected to show people individually targeted advertisements. This phenomenon is called…

cs.CY2025★ 334 cited

Online Political Microtargeting: Promises and Threats for Democracy

Frederik J. Zuiderveen Borgesius, Judith Möller, Sanne Kruikemeier +5

Online political microtargeting involves monitoring people's online behaviour, and using the collected data, sometimes enriched with other data, to show people-targeted political a…