2 papers
cs.LG2024
Optimizing Item-based Marketing Promotion Efficiency in C2C Marketplace with Dynamic Sequential Coupon Allocation Framework
Jie Yang, Padunna Valappil Krishnaraj Sekhar, Sho Sekine +1
In e-commerce platforms, coupons play a crucial role in boosting transactions. In the customer-to-customer (C2C) marketplace, ensuring the satisfaction of both buyers and sellers i…
cs.IR2024
Strategic Coupon Allocation for Increasing Providers' Sales Experiences in Two-sided Marketplaces
Koya Ohashi, Sho Sekine, Deddy Jobson +4
In a two-sided marketplace, network effects are crucial for competitiveness, and platforms need to retain users through advanced customer relationship management as much as possibl…