Esports Debut as a Medal Event at 2023 Asian Games: Exploring Public Perceptions with BERTopic and GPT-4 Topic Fine-Tuning

Tyreal Yizhou Qian, Bo Yu, Weizhe Li +1

This study examined the public opinions of esports at the 2023 Asian Games and value co-creation during the event using an LLM-enhanced BERTopic modeling analysis. We identified fi…