Prioritizing Risk Factors in Media Entrepreneurship on Social Networks: Hybrid Fuzzy Z-Number Approaches for Strategic Budget Allocation and Risk Management in Advertising Construction Campaigns

Ahmad Gholizadeh Lonbar, Hamidreza Hasanzadeh, Fahimeh Asgari +4

The proliferation of complex online media has accelerated the process of ideology formation, influenced by stakeholders through advertising channels. The media channels, which vary…