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cs.DS2009★ 2 cited
On Revenue Maximization in Second-Price Ad Auctions
Yossi Azar, Benjamin Birnbaum, Anna R. Karlin +1
Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first-price auct…
cs.DS2008★ 1 cited
Thinking Twice about Second-Price Ad Auctions
Yossi Azar, Benjamin Birnbaum, Anna R. Karlin +1
Recent work has addressed the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions so as to maximize revenue, most of which assume that p…