24 citations · 39 across the 5 of their papers we have counts for
5 papers
Opportunities and Challenges of Integrating ChatGPT in Education: Sentiment Analysis and Topic Modeling
Surat Teerakapibal, Poompak Kusawat
Since its recent debut, ChatGPT has become a global sensation and significantly impacted the field of education. Both educational researchers and practitioners have identified oppo…
Sponsorship Disclosure in Native Advertising: A Theoretical Framework
Poompak Kusawat
Native advertising is one of the fastest growing areas of online promotion. After reviewing extant literature via EBSCOhost database, this study draws on Persuasion Knowledge Model…
The Roles of Culture in Online User Reviews: An Empirical Investigation
Poompak Kusawat, Surat Teerakapibal
Electronic word-of-mouth (eWOM) is a prominent source of information that significantly influences consumer purchase decisions. Recent literature has extensively explored the impac…
Cross-cultural electronic word-of-mouth: a systematic literature review
Poompak Kusawat, Surat Teerakapibal
Purpose: Global adoption of the internet and mobile usage results in a huge variation in the cultural backgrounds of consumers who generate and consume electronic word-of-mouth (eW…
Impact of Investing Characteristics on Financial Performance of Individual Investors: An Exploratory Study
Poompak Kusawat, Nopadol Rompho
This exploratory study examines which investing characteristics determine success in an equity market. Based on data from 403 respondents, exploratory factor analysis results in 13…