1 citations · 1 across the 9 of their papers we have counts for
9 papers
Fusion Matters: Learning Fusion in Deep Click-through Rate Prediction Models
Kexin Zhang, Fuyuan Lyu, Xing Tang +5
The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature intera…
End-to-End Cost-Effective Incentive Recommendation under Budget Constraint with Uplift Modeling
Zexu Sun, Hao Yang, Dugang Liu +3
In modern online platforms, incentives are essential factors that enhance user engagement and increase platform revenue. Over recent years, uplift modeling has been introduced as a…
OptDist: Learning Optimal Distribution for Customer Lifetime Value Prediction
Yunpeng Weng, Xing Tang, Zhenhao Xu +4
Customer Lifetime Value (CLTV) prediction is a critical task in business applications. Accurately predicting CLTV is challenging in real-world business scenarios, as the distributi…
Expected Transaction Value Optimization for Precise Marketing in FinTech Platforms
Yunpeng Weng, Xing Tang, Liang Chen +2
FinTech platforms facilitated by digital payments are watching growth rapidly, which enable the distribution of mutual funds personalized to individual investors via mobile Apps. A…
Towards Hybrid-grained Feature Interaction Selection for Deep Sparse Network
Fuyuan Lyu, Xing Tang, Dugang Liu +5
Deep sparse networks are widely investigated as a neural network architecture for prediction tasks with high-dimensional sparse features, with which feature interaction selection i…
Explicit Feature Interaction-aware Uplift Network for Online Marketing
Dugang Liu, Xing Tang, Han Gao +2
As a key component in online marketing, uplift modeling aims to accurately capture the degree to which different treatments motivate different users, such as coupons or discounts,…