2 papers
cs.IR2022
Boost CTR Prediction for New Advertisements via Modeling Visual Content
Tan Yu, Zhipeng Jin, Jie Liu +3
Existing advertisements click-through rate (CTR) prediction models are mainly dependent on behavior ID features, which are learned based on the historical user-ad interactions. Nev…
cs.CV2022
Tree-based Text-Vision BERT for Video Search in Baidu Video Advertising
Tan Yu, Jie Liu, Yi Yang +3
The advancement of the communication technology and the popularity of the smart phones foster the booming of video ads. Baidu, as one of the leading search engine companies in the…