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cs.IR2023
Enhancing Dynamic Image Advertising with Vision-Language Pre-training
Zhoufutu Wen, Xinyu Zhao, Zhipeng Jin +5
In the multimedia era, image is an effective medium in search advertising. Dynamic Image Advertising (DIA), a system that matches queries with ad images and generates multimodal ad…
cs.IR2022
Boost CTR Prediction for New Advertisements via Modeling Visual Content
Tan Yu, Zhipeng Jin, Jie Liu +3
Existing advertisements click-through rate (CTR) prediction models are mainly dependent on behavior ID features, which are learned based on the historical user-ad interactions. Nev…