most citedThe Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users

14 citations · 14 across the 1 of their papers we have counts for

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econ.GN2022★ 14 cited

The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users

Ibrahim Halil Efendioglu, Yakup Durmaz

The aim of this paper is to examine how consumer perceptions of social media advertisements affect advertising value and brand awareness. With a rapid increase in the number of soc…