Showing math.OCShow all
2 papers · 1 filter
math.OC2025
Optimal promotions of new products on networks
Gadi Fibich, Amit Golan
We present a novel methodology for analyzing the optimal promotion in the Bass model for the spreading of new products on networks. For general networks with nodes, the optimal…
math.OC2021
Diffusion of new products with heterogeneous consumers
Gadi Fibich, Amit Golan
Does a new product spread faster among heterogeneous or homogeneous consumers? We analyze this question using the stochastic discrete Bass model, in which consumers may differ in t…