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cs.IR2022
Decomposing User-APP Graph into Subgraphs for Effective APP and User Embedding Learning
Tan Yu, Jun Zhi, Yufei Zhang +3
APP-installation information is helpful to describe the user's characteristics. The users with similar APPs installed might share several common interests and behave similarly in s…
cs.IR2022
Boost CTR Prediction for New Advertisements via Modeling Visual Content
Tan Yu, Zhipeng Jin, Jie Liu +3
Existing advertisements click-through rate (CTR) prediction models are mainly dependent on behavior ID features, which are learned based on the historical user-ad interactions. Nev…