activity
20202026
most citedNeural Insights for Digital Marketing Content Design

12 citations · 18 across the 9 of their papers we have counts for

collaborators
Showing cs.LGShow all

5 papers · 1 filter

cs.LG2026

Halve-Then-Greedy: Adaptive Sampling for Posterior Success with Near-Optimal Instance Dependence

Yinan Li, Kwang-Sung Jun, Kapilan Balagopalan +4

We study fixed-budget adaptive experimentation aimed at maximizing the probability of obtaining sufficient posterior evidence that a recommended design's mean performance exceeds a…

cs.LG2024★ 1 cited

Best of Three Worlds: Adaptive Experimentation for Digital Marketing in Practice

Tanner Fiez, Houssam Nassif, Yu-Cheng Chen +2

Adaptive experimental design (AED) methods are increasingly being used in industry as a tool to boost testing throughput or reduce experimentation cost relative to traditional A/B/…

cs.LG2023

A Data-Driven State Aggregation Approach for Dynamic Discrete Choice Models

Sinong Geng, Houssam Nassif, Carlos A. Manzanares

We study dynamic discrete choice models, where a commonly studied problem involves estimating parameters of agent reward functions (also known as "structural" parameters), using ag…

cs.LG2023★ 12 cited

Neural Insights for Digital Marketing Content Design

Fanjie Kong, Yuan Li, Houssam Nassif +3

In digital marketing, experimenting with new website content is one of the key levers to improve customer engagement. However, creating successful marketing content is a manual and…

cs.LG2022★ 1 cited

Adaptive Experimental Design and Counterfactual Inference

Tanner Fiez, Sergio Gamez, Arick Chen +2

Adaptive experimental design methods are increasingly being used in industry as a tool to boost testing throughput or reduce experimentation cost relative to traditional A/B/N test…